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This web site has the following on the homepage, "What can go in the bin? Asbestos and Skip Bins." We noticed that the web site also said " Skip Bin Hire in Newcastle, Lake Macquarie and The Hunter." It also said " All Town Skips has been hiring skip bins in Newcastle, Lake Macquarie and The Hunter for 15 years. We are a locally owned and operated family business that provides a friendly and professional service. For your convenience booking can be made on our secure online booking system. We can cater for any budget and you will save money with All Town Skips using our lowest price guarantee! 4 weeks - 2404." The header had skip bins as the highest ranking optimized keyword. It is followed by skip bin hire, Skip Bin Hire Newcastle, and Skip Bin Hire Lake Macquarie which isn't as ranked as highly as skip bins.